User Personas

I ran across this article while researching user personas. "Why User Personas Often Fail in User Experience Design"
https://uxdesign.cc/why-user-personas-often-fail-in-user-experience-design-fdc8d3f4cc21

Because of my keen passion for visual design, I have been attracted to the presentation of the User Personas – there are some really nice looking personas! For me, it's easy to get caught up in the visual aspects of user persona design.  What I like about Hsu’s article is that he does a good job of explaining why personas exist while introducing a technical method to analyze user data to create user segments. I have yet to approach this in my UXD practice, but I think it's important to keep in mind that user personas are more than just something to awe clients with. The presentation is appealing, but more importantly, they are created to help the product work well, the visuals are more like icing on the cake. 

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