I've always been so intrigued by the creation of color. It raises so many questions for me the more I to think about it. When I think of color, I immediately think of Pantone colors. The layout of each color is so consistent and gives each color just enough space to have its own personality. How do they do it? What does the lab look like at Pantone Color Institute? What is the science behind it and what is the intention of each new color?
I recently discovered a video produced as an advertisement for the wonderful work done by United Way Centraide Canada . This campaign a introduces a color by Pantone that was created as a tool to engage in conversation about social change. The color is absolutely beautiful red/orange color and has an entire campaign built around it; #UNIGNORABLE presented by the United Way of Canada. This color is meant to force people out of their comfort zones to talk about poverty and how it's effecting people around Canada and around the world. It reminds me a lot of the (RED) the iconic organization fighting HIV/AIDS. It's great to see how color can be used for social awareness and the prospect that social change is energized through the power of color is inspirational.
0 Comments
Leave a Reply. |